![]() ![]() If you want to scale and analyze several hundreds, thousands or millions of people or declarations in a given geography, then the situation is unmanageable.ĭata generated from conversations, declarations or even tweets are examples of unstructured data. In theory, we can understand and even predict human behaviour using that information.īut there is a problem: one person may generate hundreds or thousands of words in a declaration, each sentence with its corresponding complexity. The topic we choose, our tone, our selection of words, everything adds some type of information that can be interpreted and value extracted from it. Everything we express (either verbally or in written) carries huge amounts of information.
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